Cookie Policy
Persona Pulse Ltd.
Effective Date: July 1st, 2025
1. Introduction
This Cookie Policy explains how Persona Pulse Ltd. ("we," "our," or "us") uses cookies and similar tracking technologies on our website and mobile applications. This policy should be read in conjunction with our Privacy Policy.
Company Details:

• Company Name: Persona Pulse Ltd.
• Registration Number: 791125
• Address: Landscape House, Balldonnell Business Park, Dublin, Ireland
• Phone: +353 89 265 2669
• Email: info@personapulse.net

2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website or use our mobile applications. Cookies help us provide you with a better experience by remembering your preferences and understanding how you interact with our services.
2.1 Types of Cookies We Use
Session Cookies: Temporary cookies that are deleted when you close your browser or app Persistent Cookies: Remain on your device for a set period or until you delete them First-Party Cookies: Set directly by Persona Pulse Third-Party Cookies: Set by external services we use
3. How We Use Cookies3.1 Essential Cookies
These cookies are necessary for our website and applications to function properly and cannot be disabled.
Purpose:

• User authentication and account security
• Remembering your login status
• Maintaining your session during app use
• Security and fraud prevention
• Basic functionality and navigation

Legal Basis: Legitimate interest (essential for service provision) Duration: Session cookies or up to 30 days
3.2 Analytics and Performance Cookies
These cookies help us understand how visitors interact with our website and applications.
Services Used:

• Google Analytics
• Firebase Analytics
• Internal analytics systems

Information Collected:

• Pages visited and time spent
• User interaction patterns
• App performance data
• Error reports and crash data
• Device and browser information

Legal Basis: Consent (where required) or legitimate interest Duration: Up to 2 years
3.3 Functional Cookies
These cookies enhance your experience by remembering your preferences and settings.
Purpose:

• Language and region preferences
• User interface customizations
• AI personalization settings
• Content recommendations
• App configuration settings

Legal Basis: Consent or legitimate interest Duration: Up to 1 year
3.4 Advertising and Marketing Cookies
These cookies are used to deliver relevant advertisements and measure advertising effectiveness.
Services Used:

• Google Ads
• Facebook Pixel
• Other advertising networks

Purpose:

• Targeted advertising
• Measuring ad performance
• Retargeting campaigns
• Cross-platform advertising
• Audience insights

Legal Basis: Consent Duration: Up to 13 months
4. Third-Party Cookies
We work with third-party service providers who may set cookies on our behalf:
4.1 Analytics Providers
Google Analytics

• Purpose: Website and app analytics
• Privacy Policy: https://policies.google.com/privacy
• Opt-out: https://tools.google.com/dlpage/gaoptout

Firebase Analytics

• Purpose: Mobile app analytics
• Privacy Policy: https://policies.google.com/privacy

4.2 Advertising Partners
Google Ads

• Purpose: Online advertising
• Privacy Policy: https://policies.google.com/privacy
• Ad Settings: https://adssettings.google.com

Facebook/Meta

• Purpose: Social media advertising
• Privacy Policy: https://www.facebook.com/privacy/policy
• Ad Preferences: https://www.facebook.com/ads/preferences

4.3 Other Service Providers

• Customer support platforms
• Content delivery networks
• Cloud hosting services
• Payment processors (for paid apps)

5. Mobile App Tracking5.1 Mobile-Specific Technologies
Our mobile applications may use:

• Advertising IDs: Device-specific identifiers for advertising
• App Analytics: User behavior and performance tracking
• Push Notification Tokens: For sending notifications
• Device Fingerprinting: For security and fraud prevention

5.2 Platform-Specific Controls
iOS Users:

• Go to Settings > Privacy & Security > Tracking
• Control app tracking permissions
• Reset Advertising Identifier in Settings > Privacy & Security > Apple Advertising

Android Users:

• Go to Settings > Privacy > Ads
• Opt out of Ads Personalization
• Reset Advertising ID

6. Managing Your Cookie Preferences6.1 Browser Controls
You can control cookies through your browser settings:
Chrome: Settings > Privacy and Security > Cookies and other site data Firefox: Settings > Privacy & Security > Cookies and Site Data Safari: Preferences > Privacy > Cookies and website data Edge: Settings > Privacy, search, and services > Cookies
6.2 Our Cookie Consent Tools
When you first visit our website, you can:

• Accept all cookies
• Reject non-essential cookies
• Customize your cookie preferences
• Change your preferences at any time through our cookie banner

6.3 Opting Out of Targeted Advertising

• Digital Advertising Alliance: http://optout.aboutads.info
• European Interactive Digital Advertising Alliance: http://youronlinechoices.eu
• Network Advertising Initiative: http://optout.networkadvertising.org

7. AI and Machine Learning Data7.1 Personalization Cookies
We use cookies to enhance our AI-powered personalization:

• User preference learning
• Content recommendation algorithms
• Behavioral pattern analysis
• Personalized app experiences

7.2 Model Training Data
Anonymized cookie data may be used to:

• Improve AI model accuracy
• Develop new features
• Enhance user experience
• Conduct research and development

Note: Personal identifiers are removed before using data for AI training.
8. Data Retention
Cookie Duration by Type:

• Essential cookies: Session to 30 days
• Analytics cookies: 6 months to 2 years
• Functional cookies: 30 days to 1 year
• Advertising cookies: 30 days to 13 months

Data Processing:

• Raw cookie data is processed and anonymized
• Personal identifiers are removed after initial processing
• Aggregated data may be retained longer for analytics

9. International Transfers
Cookie data may be transferred to and processed in countries outside the European Economic Area, including:

• United States (for Google services)
• Other countries where our service providers operate

We ensure adequate protection through:

• Standard Contractual Clauses
• Adequacy decisions
• Service provider certifications

10. Your Rights Under GDPR
If you are in the European Economic Area, you have the right to:

• Withdraw consent for non-essential cookies
• Access information about cookies we use
• Request deletion of cookie data
• Object to certain cookie processing
• File complaints with supervisory authorities

11. Children's Privacy
We do not knowingly collect cookie data from children under 13. Parents can:

• Review and delete children's data
• Refuse further collection
• Contact us with concerns about children's privacy

12. Updates to This Policy
We may update this Cookie Policy to:

• Reflect changes in our cookie usage
• Comply with legal requirements
• Improve clarity and transparency

Notification Methods:

• Website banner notification
• Email notification for registered users
• In-app notifications

13. Contact Information
For questions about cookies or this policy:
General Inquiries:

• Email: info@personapulse.net
• Phone: +353 89 265 2669

Privacy and Data Protection:

• Email: privacy@personapulse.net

Postal Address: Persona Pulse Ltd. Landscape House Balldonnell Business Park Dublin, Ireland
14. Regulatory Information
Irish Data Protection Commission:

• Website: www.dataprotection.ie
• Phone: +353 57 868 4757
• Email: info@dataprotection.ie

For EU privacy rights and complaints, you may contact your local data protection authority.
15. Technical Support
For help with cookie settings or technical issues:

• Support Email: info@personapulse.net
• Live Chat: Available on our website during business hours

This Cookie Policy is designed to comply with GDPR, ePrivacy Directive, and other applicable privacy laws. We recommend regular legal review to ensure continued compliance.