Privacy Policy
Persona Pulse Ltd.
Effective Date: July 1st, 2025
1. Introduction
Persona Pulse Ltd. ("we," "our," or "us") is committed to protecting your privacy and ensuring transparency about how we collect, use, and protect your personal information. This Privacy Policy applies to all mobile applications published by Persona Pulse Ltd. and our website.
Company Details:
  • Company Name: Persona Pulse Ltd.
  • Registration Number: 791125
  • Address: Landscape House, Balldonnell Business Park, Dublin, Ireland
  • Phone: +353 89 265 2669
  • Email: info@personapulse.net
2. Information We Collect
2.1 Personal Information
We may collect the following types of personal information:
Account Information:
  • Name and email address
  • Username and password
  • Profile information and preferences
  • Age or date of birth (for age verification)
Device and Usage Information:
  • Device type, operating system, and version
  • Unique device identifiers
  • IP address and location data
  • App usage patterns and interaction data
  • Performance and crash data
AI and Personalization Data:
  • User preferences and settings
  • Content interaction history
  • Behavioral patterns for AI model training
  • Personalization algorithm data
2.2 Automatically Collected Information
  • Analytics data through third-party services
  • Advertising identifiers for personalized advertising
  • Cookies and similar tracking technologies on our website
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Service Provision
  • Providing and maintaining our mobile applications
  • Personalizing user experience through AI algorithms
  • Processing user accounts and authentication
  • Customer support and communication
3.2 AI and Machine Learning
  • Training and improving our AI models
  • Developing personalized recommendations
  • Enhancing app functionality and user experience
  • Creating aggregated and anonymized datasets
3.3 Business Operations
  • Analytics and performance monitoring
  • Security and fraud prevention
  • Legal compliance and dispute resolution
  • Marketing and promotional communications (with consent)
4. Legal Basis for Processing (GDPR)
Under the General Data Protection Regulation (GDPR), we process your personal data based on the following legal grounds:
  • Consent: For marketing communications and certain data processing activities
  • Contract Performance: To provide our services and fulfill our obligations
  • Legitimate Interest: For analytics, security, and business improvement
  • Legal Obligation: To comply with applicable laws and regulations
5. Data Sharing and Disclosure5.1 Third-Party Service Providers
We may share your information with:
  • Cloud hosting and storage providers
  • Analytics and advertising platforms
  • Payment processors (for paid applications)
  • Customer support and communication tools
5.2 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
5.3 Legal Requirements
We may disclose your information when required by law, court order, or to protect our rights and safety.
5.4 No Sale of Personal Data
We do not sell your personal information to third parties for monetary consideration.
6. Data Retention
We retain your personal information for as long as necessary to:
  • Provide our services and maintain your account
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Improve our AI models and services
Specific Retention Periods:
  • Account data: Until account deletion or 3 years of inactivity
  • Usage analytics: Up to 2 years from collection
  • AI training data: Anonymized and retained for model improvement
7. Your Rights (GDPR)
If you are a resident of the European Economic Area, you have the following rights:
7.1 Access and Portability
  • Right to access your personal data
  • Right to receive your data in a portable format
7.2 Correction and Deletion
  • Right to correct inaccurate personal data
  • Right to erasure ("right to be forgotten")
7.3 Processing Control
  • Right to restrict or object to processing
  • Right to withdraw consent at any time
  • Right to opt-out of automated decision-making
7.4 Exercising Your Rights
To exercise these rights, contact us at privacy@personapulse.net or info@personapulse.net
8. Data Security
We implement appropriate technical and organizational measures to protect your personal information:
  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and employee training
  • Incident response and breach notification procedures
9. International Data Transfers
Your personal information may be transferred to and processed in countries outside the European Economic Area. We ensure adequate protection through:
  • Standard Contractual Clauses approved by the European Commission
  • Adequacy decisions by the European Commission
  • Other appropriate safeguards as required by GDPR
10. Cookies and Tracking Technologies
Our website and applications may use cookies and similar technologies for:
  • Essential functionality and security
  • Analytics and performance monitoring
  • Personalization and user preferences
  • Advertising and marketing (with consent)
You can manage cookie preferences through your browser settings or app preferences.
11. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware of such collection, we will delete the information promptly.
For users aged 13-16 in the EU, we require parental consent for certain data processing activities.
12. Third-Party Links and Services
Our applications may contain links to third-party websites or integrate with third-party services. This Privacy Policy does not apply to third-party practices. We recommend reviewing the privacy policies of any third-party services you use.
13. Updates to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes through:
  • In-app notifications
  • Email communication
  • Website posting
Continued use of our services after updates constitutes acceptance of the revised policy.
14. Data Protection Officer
For privacy-related inquiries, you may contact our Data Protection Officer at:
  • Email: privacy@personapulse.net
  • Address: Persona Pulse Ltd., Landscape House, Balldonnell Business Park, Dublin, Ireland
15. Complaints and Regulatory Contact
If you have concerns about our data processing practices, you may:
  1. Contact us directly using the information above
  2. File a complaint with the Irish Data Protection Commission:
  • Website: www.dataprotection.ie
  • Phone: +353 57 868 4757
  • Email: info@dataprotection.ie
16. Contact Information
For any questions about this Privacy Policy or our data practices:
Persona Pulse Ltd.
  • Address: Landscape House, Balldonnell Business Park, Dublin, Ireland
  • Phone: +353 89 265 2669
  • Email: info@personapulse.net
  • Privacy Email: privacy@personapulse.net
This Privacy Policy is designed to comply with GDPR and other applicable privacy laws. However, we recommend consulting with legal counsel to ensure full compliance with your specific circumstances and any updates to privacy regulations.